MISSION, TX - It's said that everything is bigger in Texas, and now, with the help of Lone Star Citrus, it could be said they’re sweeter, too. This comes as the supplier has announced the launch of its fourth annual Sweeter in Texas sweepstakes to educate consumers and celebrate the Texas red grapefruit season.
“This year, we are experiencing smaller fruit sizing, however, we want to assure shoppers that this has no impact on the flavor,” said April Flowers, Director of Marketing at Winter Sweetz. “In addition to increasing awareness of seasonal Texas red grapefruit, we are informing shoppers that size doesn’t always matter when it comes to produce!”
The promotion will run now through January 26 and aims to educate shoppers while driving online sales, a release explained. The brand is also working to inspire increased consumption during peak production time via recipes, snacking ideas, storage tips, and more.
To promote Texas red grapefruit season alongside the sweepstakes, Winter Sweetz is utilizing a 360-degree marketing campaign. It includes trade advertising, public relations efforts, social media content, influencer participation, and email marketing direct to consumers to drive entries as well as increase brand awareness. Shoppers have a chance to win one of two $500 gift card grand prizes, along with a case of 20 Texas red grapefruit.
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