Masser Family of Companies Will Showcase the Power of Innovation with Side Delights® Potatoes at the SEPC Southern Innovations 2025 Tradeshow in Charlotte, NC; Dave Masser and Bob Meek Comment

SACRAMENTO, PA - Masser Family of Companies (Masser) will showcase the power of innovation with Side Delights® Potato products at the Southeast Produce Council’s (SEPC) Southern Innovations 2025 Tradeshow and Conference in Charlotte, NC, September 10-13.

Side Delights® fresh potatoes are grown by family-owned farms in the best growing regions in the country, offering retailers new, innovative farm-to-table products to fit every meal. Side Delights® products include popular bagged, convenience, gourmet, fresh-cut, organic, and potato kits. This year, Masser will introduce new organic 4-packs of sweet potatoes and russets—U.S. grown, sustainably packaged in compostable fiber trays. Meeting consumer demand for organic produce and eco-friendly packaging, these convenient packs deliver health, value, and a strong story for retailers committed to growth in the organic category.

“The SEPC show’s fall timing is perfect for attendees to talk with us as farmers to understand this year’s harvest and our many ‘fresh from the earth’ Side Delights branded or private label options for retailers this coming year,” said Dave Masser, President of Masser Family of Companies, in the recent release.

“We invite attendees to visit us at booth 316 to explore Side Delights’ innovative and cost-effective potato products,” added Bob Meek, Masser’s Chief Revenue Officer. “During harvest in the fall, potatoes peak for optimal taste and retention of nutrients and are in the top 15 fruits and vegetables that taste best, and cost less in the fall.”

Southern Innovations 2025 will be held at the Charlotte Convention Center and will showcase the latest breakthroughs in the realm of fresh produce—spanning organics, groundbreaking product developments, forward-thinking technologies, and pioneering brand strategies.

The Southeast Produce Council (SEPC) was founded in 1999 as a nonprofit Southeast-based produce organization with a mission to provide innovative networking, community, and educational experiences while creating an environment for building authentic relationships and increasing the consumption of fresh fruits and vegetables in the Southeast.