KINGSVILLE, ON - When it comes to innovation in fresh snacking, creativity and convenience continue to shape the produce aisle—and Geoff Kosar, Vice President of Marketing at Mastronardi Produce®, says the company’s newest launch captures both perfectly.
“We're really excited to launch Pop Its™,” Kosar shared. “Truly a one-bite cucumber—completely different than everything else in the category today. Really small in size, on average anywhere between four to 5.5 cm. Super crunchy, flavorful, very sweet. Small, tiny, and mighty, we call it. Packs a lot of flavor in a little tiny cucumber.”
Designed for healthy snacking and on-the-go lifestyles, Pop Its™ aims to meet rising consumer demand for fresh, convenient options. “A lot of consumers today are looking to make better choices,” Kosar explained. “I think there's a lot of opportunities for cross-merchandising. It really opens up a brand new market for us in terms of snacking in different kinds of occasions.”
With its combination of bite-sized convenience and bright, refreshing flavor, the company sees Pop Its™ as a category disruptor that expands how shoppers think about cucumbers.
“Pop it, Dip it, Love it,” Kosar added.
Watch the full video above to learn how Mastronardi Produce® is redefining snacking one bite at a time.
Companies in this Story
Mastronardi Produce® (SUNSET®)
Before Grandpa Umberto Mastronardi came along, no commercial greenhouses existed in North America. But in the early 1940s…
