<p>McDonald's has issued a new Corporate Social Responsibility & Sustainability Report, in which it outlines several goals for the future, including a desire to <b>double the amount of fruits and vegetables it sells</b>.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Other goals outlined include getting all of its fiber-based packaging from sources certified by an environmental group or verified as recycled fiber, and <b>increasing recycling at its restaurants to 50%</b>. Also, it has plans to develop goals next year to <b>reduce salt or sodium, sugar, and saturated fat or calories</b> from its menu items.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">According to the Chicago Tribune, a large number of companies began to be more public with their social responsibility goals around the year 2000. In 2005, Wal-Mart and General Electric both made large public environmental commitments.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In addition to the social responsibility component, this strategy seems to be a way of <b>insulating these corporations from criticism</b>. By making lofty promises for progressive change, they have created a <b>built-in rebuttal against negative critiques</b>.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"The trick is always in <b>setting goals that are ambitious, not guaranteed to be achieved, but within reach</b>," said Aron Cramer, President and CEO of Business for Social Responsibility. "I think McDonald's has done a pretty good job of setting targets that fit that description."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Increasing the fresh produce items offered on the menu would certainly go a long way towards <b>making McDonald's menu more healthy overall</b>. However, what remains to be seen is how much McDonald's core menu will change. Also, with more fresh produce options available, it will be interesting to see <b>what percentage of customers will choose the healthy options</b>.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.mcdonalds.com/us/en/home.html" target="_new" class="btn"> McDonald's </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
