From Memorial Day to Labor Day, Continental Fresh and Water For All Produce Make Summer Matter Even More; Albert Perez Comments

MIAMI, FL - In the United States, the unofficial start of summer is a solemn, somber day of remembrance, dedicated to honoring fallen military heroes.

It’s also a long weekend. Countless Americans gather with family, friends, and good food to enjoy a way of life that many Americans defended through duty and sacrifice.

The point is, Memorial Day is packed with meaning. What if the food on the table was, too?

“Memorial Day, Fourth of July, and the summer meals we cherish are perfect occasions to reflect on how good life can be … and to ask ourselves what we can do to make the world better,” said Albert Perez, founder and CEO of Continental Fresh, in the recent release. “Water For All is founded with the idea that there are simple, everyday things we can do for others, like choosing good produce.”

The holiday weekend is where summer eating begins. Fresh produce is on every table through Labor Day, at Fourth of July cookouts, weeknight grilling, outdoor parties, and more. Water For All turns every one of these occasions into clean water projects for communities in Latin America.

Water For All mangos, in season now and sourced from growers in Mexico, are proof that summer gatherings can make a meaningful difference. A portion of every box goes to BLUE Missions, a nonprofit partner of Continental Fresh that builds gravity-fed aqueducts, sanitation projects, and more in rural Latin American communities.

• The mango salsa on your burger or grilled fish? It helps to connect 42,636 people to clean water through the program.
• The fresh platter with Water For All cucumbers? It enables healthier lives for 13,694 people with improved sanitation.
• The side of grilled butternut squash? It opens doors to opportunity, education, and development in communities for neighbors around the globe.

BLUE Missions holds a 4-Star Charity Navigator rating and a Platinum Seal of Transparency from Candid. One hundred percent of contributions fund construction, and communities own their clean water systems when the project is complete.

For retailers, summer is an ideal time to promote Water For All produce and share its mission with values-based shoppers. Continental Fresh offers a free retail toolkit at continentalfresh.com/retail-toolkit. These retailers can find downloadable signage and social content for display, building, and online awareness.

Memorial Day asks us to remember things that really matter. Water For All produce is a small way to act … just as the shopping rush for weekend cookouts begins. Bring Water For All produce to your shelves this summer and add meaningful impact to your customers’ summer eating. Contact the Continental Fresh sales team at ContinentalFresh.com.