Misionero Announces Strategic Partnership With Grupo Altex
- by Chandler James
GONZALES, CA - Misionero’s distribution operation gained a strategic ally this week, as the grower recently announced a new supply-side partnership. Teaming up with Grupo Altex, an agricultural company in Mexico, Misionero will be able to expand across the United States and Canada as well as explore new opportunities in Mexico.
"We're excited to partner with Altex, as the company's culture and values align with what we've built since Harbinger Group acquired Misionero in 2016," said Joe Merenda, President of Misionero. "The expertise in protected farming and the use of technology will allow us to bring greater value to our customers. Our shared vision for opportunities within our industry will ensure both an exciting and rewarding future."
The partnership will add resources, growing regions, and processing capabilities, allowing for better distribution, according to a press release. Created with the customer in mind, the partnership will lead to a product catalog expansion for Misionero's value-added vegetables, salad blends and kits, and hydroponic lettuces.
Both companies are committed to their cultural foundations and investing in their communities, each of which are led by the desire to build a world-class operation. Misionero has focused on social responsibility through its Equitable Food Initiative certifications, while Altex built the "Agricultural Entrepreneurs" program, which has graduated over 800 farmers.
"When we had the opportunity to visit the team in person, we recognized the natural, cultural fit," said Mauricio Servitje, Corporate Director at Grupo Altex. "Combined with strategic alignment, the path to the partnership was a natural fit, allowing Grupo Altex better access and distribution to the U.S. and Canadian markets."
How will Misionero leverage its newfound prowess in the Mexican market? Stay tuned as ANUK reports.