Mission Produce's Jenna Aguilera Discusses New Avocado Packaging and Mango Offerings

OXNARD, CA - When Mission Produce® first pulled back the curtain on its World’s Finest Glow Up back in October, we knew exciting things were in store for the avocado category. With its robust avocado and mango programs, the grower is strategically upping opportunities for retailers to drive category growth.

'We just announced our avocado bags rebrand. We’re calling it the World’s Finest Glow Up," Jenna Aguilera, Marketing Content and Communications Manager, says when diving into the company's latest developments. "We just did a whole new design across all of our bag portfolio, so everything from our Mission Minis to our Mission Jumbos."

In addition to its formidable avocado program, Mission Produce continues to up its strength in the mango space as well.

"Mission entered the mango category a few years back, and we said we’re going to do with mangos, what we did with avocados—and that’s exactly what we’re doing," Jenna says. "In the last year, we’ve released a couple new mango products."

These advantageous programs are elevated by strategic campaigns and other creative strategies for driving demand. For a closer look at Mission Produce's avocado and mango offerings, check out our exclusive video above.