WATSONVILLE, CA - With PMA Fresh Summit right around the corner (is it the 9th already?!), the entire industry is buzzing with the anticipation and excitement that precedes every show. Monterey Mushrooms is pumping itself up (possibly to “Eye of the Tiger”) and readying its wares to wow show-goers with its collection of nutritious, vitamin D-packed mushrooms.
“We want people to know it’s easy to incorporate vitamin D into a daily diet with the help of mushrooms,” said Mike O’Brien, Vice President of Sales and Marketing. “Many people are vitamin D deficient, and mushrooms specially labeled as being high in vitamin D are the only natural food in the produce aisle that may help boost this important vitamin in your diet.”
The company’s mission is to put a spotlight on how its mushrooms can serve as a much-needed nutrition boost. Monterey Mushrooms worked with the USDA to ensure high vitamin D levels in its mushrooms through the use of indoor replicated sunlight. This lighting method results in a much higher concentration of the vitamin than is normally available in mushrooms. The lighting technique forces mushrooms to convert ergosterol into vitamin D, creating a plant-based dietary source of the bone-building vitamin.
“Long celebrated as a superfood, fresh mushrooms contribute powerful nutrients to any meal,” O’Brien commented, in a press release. “Our message this year is to share how simple it is to incorporate vitamin D into your diet with the help of mushrooms. For example, sautéed mushrooms can be easily added to favorite foods such as avocado toast, steaks, burgers, and salads.”
To underscore that message, the company will have a registered nurse on hand to educate attendees on how vitamin D contributes to overall health and well-being. Monterey Mushrooms will also be passing out at-home test kits that retail and foodservice buyers can use to learn their personal vitamin D level and compare it to healthy ranges.
The company’s vitamin-rich mushrooms are available nationwide in 8- and 16-ounce packages of sliced baby bellas, whole portabella caps, and sliced whites.
Looking to up your nutritional intake? Or are you ready to provide your customers with an exceptional, healthy product? Head to booth #2848 for all the deets on these fabulous fungi.
AndNowUKnow will continue to bring you all the latest news as PMA Fresh Summit approaches.
