PORTLAND, OR – Pear Bureau Northwest has announced a new addition to its team in communications veteran, Morgan Cairns, as its Sampling and Event Coordinator.
“I can’t wait to sink my teeth into the Sampling & Event Coordinator position at Pear Bureau Northwest,” said Cairns. “I’m proud to join this creative and hard working team. Plus pears happen to be my favorite fruit.”
The company said that Cairns’ varied experience in foodservice, events, graphic design, and event planning will be an asset to its brand as she takes on the role of Sampling and Event Coordinator. Pear Bureau cited Cairns’ work with social media strategies for clients at Expand YOUR Brand as a most recent example. Cairns also has communications experience from work with Winning Mark and BRIX Tavern.
"In-store sampling and event sampling are essential parts of our marketing plan, encouraging consumer trial, impacting sales, and driving repeat purchases,” said President and CEO, Kevin Moffitt, in a press release. “With Morgan onboard, we can make demos more effective, increase consumer loyalty to pears, and increase pear sales. We are very pleased to have her join our team."
In addition to her vast personal experience, the company cites Cairns’ educational background as a plus to the position. Cairns earned a BA in Applied Arts & Sciences with focus on Graphic Design from San Diego University, and completed multiple Wings personal development seminars.
“Morgan’s enthusiasm, drive, and experience will be an asset to PBNW,” finished Moffitt.
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