OXFORD, MS - We spy mango lovers in our future! The National Mango Board (NMB) recently partnered with the University of Mississippi (Ole Miss) Athletics and will now sponsor all Ole Miss football and basketball home games for the 2024–2025 season.
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“We are looking forward to kicking off our partnership with Ole Miss Athletics, extending our support to all football and basketball home games for the 2024–2025 season,” commented Dan Spellman, Director of Marketing. “This collaboration allows us to celebrate the joy of mango with an even larger audience. We look forward to engaging with the Ole Miss community, enhancing their game-day experiences with our refreshing fruit. Hotty Toddy!"
According to a press release, this partnership kicks off with the highly anticipated Ole Miss vs. Middle Tennessee State football game on September 7, 2024. At this game, the National Mango Board will serve as the official game sponsor.
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This partnership is one way that NMB is promoting the health benefits and delicious taste of mango with the vibrant energy of collegiate sports. Fans can taste the joy of mangos during a season filled with activities, engaging promotions, and numerous opportunities to sample.
The association will also be involved in various promotional activities throughout the football and basketball seasons, aiming to increase awareness about the versatility and health benefits of mango among students, athletes, and fans.
We love to see great partnerships like this take place!