ORLANDO, FL - The National Mango Board (NMB) has welcomed a new Retail Program Manager in Tammy Wiard. Wiard is bringing a strong background in retail and consumer marketing to her role at NMB, where she will oversee the retail account team and all retail marketing support programs that contribute to year-round consumption and growth of the mango category at retail.
Wiard’s most recent experience comes from her work as Director of Retail Marketing for the Florida Department of Citrus, according to a press release, where she developed consumer retail marketing and brand building programs for both the grocery and foodservice industries. Wiard also has spent time on the buy-side herself, serving for several years as Albertsons’s/Safeway Advertising Director in Northern California, and overseeing both marketing services and agency management. Additional experience Wiard has garnered include time as a senior liaison for a retail marketing agency, a bachelor's degree from University of Kansas, and volunteer work with Olympic track and field athletes at the National Training Center who were preparing for London 2012.
“Tammy’s experience in creating and cultivating retail and brand partnerships will be key in bringing the NMB’s retail marketing program to the next level,” shared Valda Coryat, Director of Marketing. “Having Tammy on board will strengthen our retail team and perpetuate partnerships and relationships with U.S. retailers”
Wiard is stepping into the shoes of Wendy McManus, who announced in October 2017 that she plans to depart from NMB in June of this year.
“We are excited to have Tammy Wiard join the NMB. Her industry experience and strong skillset complements the NMB team very well,” stated Executive Director Manuel Michel. “On behalf of the entire Board, I also want to thank Wendy McManus for her 12 years of service to the NMB. She has played an important role in NMB’s marketing and retail programs and this effort has contributed to the growth and success of mangos. We wish Wendy the best in her new endeavors and hope she is forever a mango ambassador!”
Congrats to Wiard as she joins this excellent team of mango professionals!
