Natural Delights™ Medjool Dates Launches Year-Long Promotions
- by Melissa De Leon Chavez
YUMA, AZ - Natural Delights™ Medjool Dates is kicking up its game to drive consumer demand on the retail side, as well as support in-store performance, with the launch of its “Your Date with Fitness” promotion.
“We are connecting directly with consumers to drive awareness around the Natural Delights™ brand year-round and have built an exciting retail program that brings these promotions into the aisle with a full suite of partnership opportunities,” Erin Hanagan-Muths, Director of Marketing for Bard Valley Date Growers, said, according to a press release.
The first in a year-long series, the campaign looks deliver demand-generating activities through an ad campaign spanning digital, mobile, and social media channels, giving Natural Delights and participating retailers with over 150 million impressions.
The company’s sales teams stated that it is currently seeking retail partners to join forces with what looks to be a series of strong campaigns.
Options for retail partnership include:
- On-pack National Sweepstakes
- Tie-in Social Media Programs
- Content Integration
- In-Store Radio Merchandising Displays
- Demo Program With Store Registered Dietitian
- Tie-in Store Level Incentives
In today’s health-aware market, Natural Delights™ Medjool Dates offers a Non-GMO Project Verified, pesticide-free, and additive-free option that provides 50% more potassium by weight than bananas, and supplying 12% of your RDA of fiber.
To sweeten the deal, not only is Natural Delights offering consumers what it is calling “Nature’s Power Fruit™,” but also a chance to win a FitBit® Charge HR fitness tracker.
Below is the Natural Delights Consumer Promotion Calendar:
- Your Date with Fitness March 1, 2016 – April 30, 2016
- Let the Good Times Roll May 1, 2016 – June 30, 2016
- My First Date August 1, 2016 – September 30, 2016
- Naughty or Nice November 1, 2016 – December 31, 2016
Interested retailers can contact Bard Valley by emailing [email protected].