LAKEWOOD, CO - Natural Grocers®, the leading family-operated organic and natural grocery retailer in the U.S., announces the opening of a new store in Rapid City, South Dakota, on Wednesday, July 22, 2026. Located at 855 Omaha Street at West Boulevard and Mt. Rushmore Road, the store will serve residents and visitors in Rapid City, Sturgis, Spearfish, Custer, Keystone, as well as surrounding communities. The Rapid City store is Natural Grocers' second location in South Dakota. Community members are invited to join the celebration with giveaways, savings, free samples, a prize wheel, live local radio, and more.
Natural Grocers' good4u® Crew will kick off the festivities at 8:15 a.m. with a $2,500 donation presentation to Feeding South Dakota®, its local food bank partner, followed by an official ribbon-cutting ceremony with city officials and store leadership. Doors will open promptly at 8:27 a.m., welcoming customers to a celebratory shopping experience.
"Natural Grocers is a family-operated company with more than 70 years of experience serving communities that value quality, affordability and connection, and Rapid City embodies those qualities," said Raquel Isely, vice president of marketing at Natural Grocers, in the recent release. "With its vibrant downtown, strong sense of local pride and its role as a gateway to the Black Hills, Rapid City is a natural fit for our next chapter in South Dakota.
"We look forward to becoming part of the community by supporting local families, partnering with area organizations and serving the people who live, work and visit this remarkable region. We're excited to get to know Rapid City and contribute in meaningful ways for years to come."
Store Features and the Natural Grocers Experience
Serving communities with a wide range of natural and organic options since 1955, Natural Grocers will support Rapid City and the surrounding communities with world-class customer service from its knowledgeable and dedicated good4u Crew, healthy recipes for all diets and high product standards.
The company, ever conscious of its environmental impact, has upgraded the new space using sustainable building features and energy-saving innovations, such as non-toxic building materials and 100% LED lighting. The store will feature a contemporary layout for an efficient, yet friendly checkout experience.
Customers can also expect:
- Environmentally Thoughtful Products and Practices: From checkouts free from single-use bags, to organic, non-GMO and Always Affordable Natural Grocers brand products and ecologically thoughtful in-store features, the company focuses on a mutually beneficial relationship with nature.
- Always Affordable Prices: Access high-quality organic and natural groceries including 100% pasture-based dairy products and free-range eggs, 100% non-GMO prepackaged bulk goods, and household essentials at an Always Affordable Price. Natural Grocers also prioritizes humanely sourced and sustainably raised meats.
- Always 100% Organic Produce: Rest easy knowing Natural Grocers' organic produce is free from cross-contamination with conventional/GMO items and grown without synthetic pesticides.
See the full release here.
