Naturipe Farms Appoints New Director of Marketing Innovation and Sustainability
- by Alexis Schreiber
SALINAS, CA - Naturipe Farms has revealed Janis McIntosh as its new Director of Marketing Innovation & Sustainability. McIntosh’s new role will include overseeing Naturipe’s ongoing and future sustainability initiatives, as well as its Cultivate with Care™ program, which she helped develop.
“To be sustainable you must be dynamic. You have to be willing to try new things and ask the tough questions. The more curious and tenacious we are as an industry, the more likely we are to enact true, lasting change that benefits us all,” expressed McIntosh. “In the months and years to come, we at Naturipe will redouble our efforts to reduce our environmental footprint. I look forward to playing a key role in this continuing evolution.”
McIntosh seems a natural fit for this new role as she is a 14-year Naturipe veteran and an expert in the design and development of innovative and sustainable packaging.
According to the company’s press release, Naturipe has received numerous industry awards under McIntosh’s direction and leadership. She has also led collaborations with top retailers to reduce the use of plastics in food packaging. But one of her biggest achievements was to spearhead an innovative trend in top-seal packaging for blueberries.
“Janis’ passion for the environment has always shone through in her work, and after two decades in the fresh berry business, she understands the opportunities to bring innovative solutions that address the needs of our growers, retailers, and our consumers,” said Dwight Ferguson, CEO and President.
By studying the latest sustainability trends and receiving certificates in Packaging Management and Packaging Science from Clemson University, McIntosh kept her passion for curiosity. According to the press release, she has also earned a certificate in Completion of Food Packaging Basics from Michigan State University.
McIntosh’s introductory projects will involve working with a key customer on a waste-reduction study and developing a more robust Cultivate with Care sustainability program leveraging the company’s current systems to gather and disseminate information for a digital platform.
Congratulations to Janis McIntosh from the AndNowUKnow team!