Naturipe Farms' Brian Vertrees Discusses Cranberries as Holiday Staple
- by Anne Allen
SALINAS, CA - I can still remember the first time I made homemade cranberry sauce for Thanksgiving. The pop of the berries, the citrusy punch of orange zest—it’s arguably one of my favorite memories of the holidays. Cranberries stand the test of time on the holiday table, bringing much needed tartness to heavy dishes. I spoke to Brian Vertrees, Director of Business Development for Naturipe Farms, to find out more about the cranberry season and why consumers should place this item into the basket.
“Harvest has officially wrapped up for organic cranberries, but our conventional cranberries will be going strong shipping through December,” Brian tells me. “Quality and color are superb so retailers can continue to promote through the holidays.”
Naturipe’s production of cranberries has steadily increased over the years. Given that volumes are up from last year, he explains, this offers retailers many opportunities to promote cranberries and surpass 2017 sales.
“Cranberries are positioned as the festive fall fruit,” Brian says. “They have a great color to add to dishes, and go well with traditional savory holiday dishes and sweet dishes!”
Spoken like a true cranberry lover! For the latest in market updates like this, stick with us here at AndNowUKnow.