Naturipe Farms Debuts Pacific Centennial™ Raspberries at PMA Fresh Summit

Thu. October 17th, 2019 - by Maggie Mead

SALINAS, CA - The very best of the produce world will be on display this weekend at PMA Fresh Summit, and while everyone will be showcasing a star-studded selection of fruits and veg, there are some growers who will be strutting into the show with fresh varieties in tow. Naturipe is ready to take center stage, so to speak, with Pacific Centennial™, a brand new proprietary raspberry that is poised to shake up the category.

CarrieAnn Arias, VP of Marketing, Naturipe Farms“At Naturipe, we’re about doing more than just providing flavorful, fresh berries. Certainly, that’s a big part of what we do, but we’re also dedicated to growing better. That means working with our grower families to find varieties that are capable of handling our wonderful, unpredictable Mother Nature,” said CarrieAnn Arias, Vice President of Marketing. “We hope that our berries are a little bundle of sweetness that create real connections between consumers, our growers, and the wonderful environment that makes it all possible.”

The Pacific Centennial delivers all the juicy sweetness a consumer could want, while maintaining a unique firmness that enhances shelf stability. The new jumbo berry is said to have a classic red raspberry flavor with a dash of pomegranate undertones. Consumers will be scrambling to the produce aisle to snatch up a package of the new berry, which is already available nationwide at grocery stores that carry Naturipe Farms products.

The variety is expertly crafted to satisfy berry lovers’ palettes, while remaining adaptable to growing environments and offering retailers a product with a longer shelf life. This variety was crafted by Pacific Berry Breeding, a program established by Hortifrut and Naturipe Berry Growers in 2003 to offer consumers the best-tasting berries possible. Pacific Berry Breeding is one of the most highly specialized berry breeding programs in the world, dedicated to finding new varieties of berries that offer high yield and exceptional taste.

So where can you get a glimpse (and taste!) of the new variety? The new Pacific Centennial berry is set to showcase at PMA Fresh Summit, where Naturipe Farms will also be serving up inventive and tantalizing recipes that incorporate the new variety and its other berries, such as Berry Bacon Salsa with Avocados, Blackberry Bourbon Manhattans, and more—all at booth #4173.

Keep reading AndNowUKnow to learn about the best of the best at PMA Fresh Summit.

Naturipe Farms