Naturipe Farms Welcomes Jim Roberts as New President of Sales
SALINAS, CA - Jim Roberts, former Vice President of Naturipe Farms, is stepping into the newly-created role of President of Sales. Having been with Naturipe Farms for more than 15 years in a variety of sales and management roles, Roberts is prepped and ready to advance the efforts of Naturipe’s hardworking sales team.
“Jim is one of our most experienced and trusted leaders with a great reputation among our team members and in the produce industry,” said Larry Ensfield, Chairman of the Board. “Under Jim’s direction, we will continue our commitment to serving our customers and consumers with a wide variety of healthful products that deliver excellent product quality and service and continued market-leading innovation.”
Before he started working with Naturipe, Roberts spent the first 20 years of his career in grocery retail, during which he held various roles. These included working in store management, produce buying and merchandising, category management, and a role as Senior Manager for Perishable Procurement. He earned a bachelor’s of science in Marketing and studied Engineering at U-Mass and Salem State College.
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