NEW YORK - It’s apple blossom time in New York, folks! Recently, the New York Apple Association (NYAA) announced that the state’s apple growers are reporting signs of a blossom a few days earlier than usual this year, with some orchards already experiencing full bloom.
“New York State’s weather hit some high 70- to low 80-degree temperatures in April, followed by some low temperatures; but overall, everyone is optimistic that this year will yield a good crop. We always like to start the new crop optimistically,” says Cynthia Haskins, President and Chief Executive Officer of the New York Apple Association.
So far, New York has had a few days of consecutive rain followed by several sunny days, but the varying temperatures have not affected the crop outlook. According to a release, apple trees in the Hudson Valley typically bloom 5–7 days before Mother’s Day, while Update Central and Western New York see blossoms peaking on the holiday. Northeastern New York follows about a week later, but growers are reporting that the bloom could be about a week earlier throughout the state.
While apples themselves have yet to begin growth, reports of good return bud, pollinator activity, and an absence of damaging spring weather events.
Apple harvest in New York State begins around mid-August with early-season varieties, moving into September and peaking in October. NYAA is reminding retailers that there are still promotable volumes of New York State apples, with good volumes of McIntosh, Red Delicious, Fuji, and more.
NYAA is gearing up for the upcoming fall harvest with new promotions and partnerships.
“We are working with our apple shippers to create impactful promotions that reach customers across the full spectrum of their shopping options, including in-store, online, and through pick-up and delivery services,” added Haskins.
NYAA will unveil a newly redesigned merchandising unit for this fall season and will continue its work with retailers offering e-coupon redemption programs, apple sampling, digital and print cooperative advertising, geotargeted social media advertising, and merchandising support.
In celebration of apple blossom time in New York State, NYAA is also shipping their Partners in Pollination posters to school districts. This comes as New York schools have committed to the 30 percent New York State Initiative. The initiative will provide school food authorities with increased state reimbursement of up to 25 cents per meal for any district that purchases at least 30 percent of ingredients for their school lunch program from New York farms.
To read more about NYAA’s programs, click here.
With spring in the air, keep a tab open for AndNowUKnow for more crop updates and retail opportunities.
