Nick Pasculli Joins FreshXperts as Consultant, Continues to Lead TMD Creative
- by Melissa De Leon
INDEPENDENCE, MO - FreshXperts is expanding its stable of produce industry experts; the consulting firm is welcoming Nick Pasculli—Founder, Owner, and President of The Marketing Department, Inc., aka TMD Creative—to the team. Pasculli brings almost thirty years of experience to his new role as a produce industry consultant, which he will hold in addition to continuing in his position with TMD Creative.
“The decision to join FreshXperts was an easy one for me. Having known several members of the group for years, I was very comfortable with the decision and felt I would really fit in. Our value alignment and the collection of complimentary experience of the other members of the team make perfect sense.” Pasculli said, in a press release. “I am delighted to be part of a group of experts that share my broad-based experience to create bottom line results for our clients.”
According to that press release, Pasculli is well regarded in the fresh produce industry for his expertise in brand strategy, creativity, marketing, business development, and leadership development. Pasculli additionally brings decades of experience in banking and finance to his new role.
“Nick brings to our group a broad base of experience in the use of technology as we brand and market our clients,” said Anthony Totta, Founder of FreshXperts. “We hope to assist clients in upgrading the look, feel, and content of print and digital materials to communicate an accurate reflection of who our clients are and what they offer as a supply chain partner.”
Before beginning TMD Creative, Pasculli worked for some of the industry's most respected grower/shippers, including Tanimura & Antle, Naturipe Berry Growers, and D’Arrigo Bros. Co. of CA.
A first-generation Italian immigrant born in Hoboken, New Jersey, Pasculli has called Salinas, California, his home for the last 30 years. He earned a bachelor’s degree in Business Administration/Marketing from California State University, Fresno and later a Master’s Degree from Loyola University, New Orleans. Pasculli currently teaches courses at Hartnell College Agriculture and Technology Institute in Salinas, CA.
According to FreshXperts’ press release, the core values of partnerships, a focus on the fresh food industry, developing lasting relationships, trust, quality, and excellence are perfectly aligned with the way Pasculli conducts his business.
From the whole AndNowUKnow team, congratulations, Nick, on your new role.