COACHELLA VALLEY, CA – PMA Fresh Summit is a time when the fresh produce industry puts innovation front and center. This year, North Shore Living™, formerly known as North Shore Living Herbs®, has undergone a comprehensive and thoughtful rebranding effort which it will debut at the show. In addition, this year's event will fall on the company’s 30th anniversary to the day, and the company will celebrate with fresh mint chocolate chip ice cream cones at booth #3300.
“All of the products we grow and package are living with the roots attached for freshness. It’s the reason we are able to deliver the longest lasting fresh herbs and microgreens to retail. This rebrand elevates our focus on living, which includes products that create opportunities to enjoy life’s special moments in the kitchen and around the dinner table. Making those moments the center of who we are is important,” said Chris Wada, Marketing Manager, according to a press release. “While we absolutely love the simple and clean direction of our new design elements, living our mission to make every home cooked meal a special occasion is what we care about the most. Our goal is to bring the joy back to cooking, the conversations back to meals!”
As one of the leading hydroponic greenhouse growers and the company known for The Original Living Herbs, the rebranding consists of six key upgrades: redefined company mission, consolidation to a single brand, new company logo, packaging redesign, trade show booth, and website.
Wada continues, “The timing of PMA accelerated the debut of our rebrand to the trade by a couple of months. This now gives us more time to talk with retailers about their individual needs and create a custom merchandising, promotion, and social content plan for our consumer launch starting in January. That said, it is business as usual going into the busy holiday season with our existing product packaging and displays. We plan to begin transitioning customers to the new brand during the first quarter of the year, with a sunset date of April 1st for old packaging.”
Simple, honest, clean, and authentic is what the new packaging aspires to communicate. The new logo and packaging designs were developed in-house using a creative approach that included everything from branding consultants to consumer surveys to studying the psychology of using white space in design. This new packaging stands out on the shelf, puts the spotlight on the beautiful product and communicates living—both in the logo and by showing the plants roots on the front of the clamshell products. North Shore Living™ will replace its existing brands North Shore Living Herbs® and North Shore Organic Living®.
In addition to the rebrand, North Shore Living™ has recently completed a 6 million dollar greenhouse expansion to its Thermal, CA, location to meet the growing demand for both its conventional and organic living herbs, expanding available production of over 20 different varieties in packaged clamshells or potted sleeves.
With a focus on the future, the company which founders Leo and Suzette started in 1987 has come a long way. How fitting that this Saturday at PMA, marks their 30th anniversary to the day. There won’t be balloons or cake, but there will be fresh mint chocolate chip ice cream cones made from the freshest living herbs. Taste the living difference at booth #3300.
