CASTROVILLE, CA – Looking to deepen its ties with shoppers, Ocean Mist® Farms announced plans to connect directly with consumers through a year-long marketing push that will include digital and permission-based marketing, public relations, and social media content.
“At the end of the day, we want people to feel empowered to choose unique fresh vegetables like artichokes and Season & Steam Brussels sprouts, because Ocean Mist Farms will be there to help them prepare it for the table,” said Director of Marketing Diana McClean, in a press release. “The best way for us to deliver on that promise is to listen to what our consumers want and how they prefer to engage with us. This is why we’ve committed to this level of marketing.”
Ocean Mist Farms will focus on four major consumer promotions in 2017—including peak artichoke promotion seasons and holiday entertaining times. The company’s top priority for its 2017 marketing efforts will be to highlight the brand’s top-selling products—such as artichokes, Brussels sprouts, and the company’s expanding microwaveable Season & Steam product line.
Ultimately, though, the company intends to leverage intel gathered from these promotions to create smarter, more engaging content that inspires the purchase of more and more Ocean Mist Farms products. Through permission-based marketing, the company will gather information about shoppers’ preferences and develop more customized content for future outreach.
Ocean Mist Farms will partner with thefeedfeed and other nationally-recognized food influencers to support each of its promotions, while continuing to grow its own social media communities on Facebook, Twitter, Instagram, and Pinterest.
The company noted that its 2017 marketing efforts are expected to grow its shopper community by tens of thousands.
For more on this and other marketing efforts in the produce industry, check in with us at AndNowUKnow.
