Ocean Mist® Farms Showing Trending Veggies for PMA Fresh Summit 2017
- by Melissa De Leon Chavez
CASTROVILLE, CA – Ocean Mist® Farms is bringing all the greens to the booth at PMA Fresh Summit later this week, citing recent findings that artichokes and Brussels sprouts are on-trend in the produce check-out.
“Our Season and Steam product line continues to grow parallel to the demand for convenience in the produce aisle,” said Director of Marketing Diana McClean. “We are gratified to see such a positive response as the intent of these products is to provide quick, easy meal solutions to consumers focused on health and wellness.”
The company cited Nielsen in a recent press release, noting that both artichokes and Brussels sprouts result in valuable basket sizes, making each of these items a priority for success in produce departments according to shopper data. It’s in answering the popular call for these categories, the company said, that it’s expanding its award-winning Season and Steam microwaveable fresh vegetable line.
Additionally, the company is supporting consumers by aligning its brand with interactive marketing efforts to educate and inspire them through unique recipe options and promotional assets.
“Supporting consumer education and in-store sales is at the forefront of our brand’s mission, so being able to provide solutions that enhance the consumer’s experience with fresh produce is something that we care deeply about,” Diana said.
Ocean Mist Farms provides resources through its website, blog, and social platforms to help consumers better understand its promises, get tips for using the products, and even more recipe inspiration.
The complete Season and Steam product line, fresh artichokes, and the Ocean Mist Organic line of fresh produce will be showcased at booth #2407 and at the Fresh Ideas Showcase at PMA’s Fresh Summit in New Orleans later this week. Hope to see you there!