Onions 52 Launches Innovative New Website
- by Melissa De Leon
SYRACUSE, UT - Is Onions 52 a year old—or forty? Last year, Utah Onions, Inc. completed a transformative rebrand—complete with a new name, logo, a newly launched website, and complete brand overhaul. And the company is now experiencing a Renaissance (pun intended), according to CEO Bob Meek; Onions 52 has excelled in all areas, with the company’s rebranding and marketing efforts at the helm of it all.
“Last year was the 40th year of business for Utah Onions, Inc., and the need for a name change and updated website to reinforce a more accurate description of services was long overdue,” Meek stated, in a press release. “Looking back one year ago today, our marketing and branding efforts have been a tremendous success, and a proven catalyst to our continuing growth and customer success.”
The newly-launched Onions 52 website also has an impressive list of creative upgrades targeted at both end consumers and the trade.
“We designed the new website with the needs of our industry and our loyal customers in mind,” said Director of Marketing Falon Rufty. “Our goal was to create an aesthetically-pleasing website that captured our company initiative to provide safe, high-quality onions, 52 weeks a year. We also wanted to ensure the new website would be simple to use and would serve as an interactive resource that would be beneficial to whomever, wherever. Whether a produce manager needed to download signage before a store event, a buyer was curious of our red onion pack styles, or a friend was looking to quickly access the ingredients in our Pressure Cooker Sweet Pork Tacos while perusing the aisles of the grocery store; all of these resources [and much more] are now easily accessible on the all-new Onions 52 website.”
Congratulations, from the ANUK crew, on a year of well-deserved success—and many more to come.