Opal® Apples Launches Apple Giveaway for its Youth Make a Difference Initiative

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Fri. December 12th, 2014 - by Christofer Oberst

YAKIMA, WA - Over 6,000 Opal apples were given away earlier this month in New York as part of Giving Tuesday – a global day dedicated to giving back.

Keith Mathews, CEO, FirstFruits Marketing“After Black Friday and Cyber Monday, Giving Tuesday is a great counterpoint to focus on others,” said Keith Mathews, CEO of FirstFruits Marketing, exclusive distributor of Opal apples. “Giving is a core value of Opal so this event was a great way to give to others and also introduce them to this sweet, crispy apple variety and its purpose.”

Opal brand ambassadors gave away 5,000 bright yellow Opal apples from a life-sized constructed Opal tree and Opal backpacks in midtown Manhattan to raise awareness for the Opal Youth Make a Difference Initiative. In addition, 1,000 Opal apples were donated to the Sienna House, a family shelter in the Bronx, where they were distributed that week, according to a press release.

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Through its Youth Make a Difference Initiative, Opal funds youth-based initiatives serving communities in the U.S. where youth (ages 6-25) take leadership roles in the project. The initiatives must address food security and politics, nutrition, agriculture, or education. Last season, the grants amount to $75,000 with more funding anticipated for the current season.

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Opal brand ambassadors will continue to make appearances at events in Chicago, Houston, Minneapolis, Los Angeles, Seattle, and San Francisco.

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Youth Make a Difference