Oppy Partners With Flavour Fields, Explores New Varieties
- by Jordan Okumura
VANCOUVER, BC, CANADA - Oppy continues to take innovation into its own hands. The fierce industry leader has nabbed a new partner in Flavour Fields, a company specializing in growing microgreens and edible flowers, all in a bid to develop new varieties to bring to market.
“We’re incredibly excited to explore interesting varieties that bring something truly unique to the market with Flavour Fields,” Oppy’s Senior Manager of Insights and Innovation, Garland Perkins, said. “Oppy is well-positioned to play an important role as a bridge that connects the needs of retailers and growers, with cutting-edge innovations.”
According to a press release, Oppy’s market experience, knowledge, and customer-base will complement Flavour Fields’ pioneering research projects, all while cultivating new varieties and targeting the customers that would be most interested in these products.
Introducing new varieties and innovations has long been a strength of Oppy’s as it has helped promote the launches of Granny Smith, JAZZ™, Envy™, and Zespri SunGold® kiwifruit.
“We have always been a leader of innovation for the produce industry, but our experience with the retail sector was limited,” General Manager of Flavour Fields Nicolas Mazard said. “We are therefore excited to access Oppy’s in-depth expertise in distribution and marketing. We could not have wished for a better partner than Oppy, and together we will work on bringing pioneering innovations to the industry.”
Great things continue for Oppy! AndNowUKnow will keep you up to date on the latest.