ANAHEIM, CA - Fresh Summit is just an event that keeps on giving! After wandering through all the stalls, booths, and smells, I found my way at the Oppy booth where Angie Hanson, National Brand Activation Manager for Envy™ and Jazz™ apples for Turners & Growers Global and Oppy, greeted attendees with all smiles and energy.
“We’re really excited! Envy just started shipping recently, and it’s a big season for us because we have a lot of volume coming online out of Washington,” Angie starts. “We’re going to be up about 50 percent year-over-year, and in the next six years, we will be up about 150 percent versus this year.”
With such high sales, Oppy is positioned to have a strong 365-day program in the very near future. Envy boasts a high Brix, great quality, and it’s eating fantastically. All this led to Envy boasting another great perk.
“We also did some great independent research this spring that validated our apple is preferred for flavor, texture, appearance—really just overall likeability,” continues Angie. “It delivers the ideal eating experience for an apple, and we tested versus the Honeycrisp, Cosmic Crisp®, Gala, and Fuji.”
As Envy gains momentum and popularity, the variety is poised to drive year-over-year category gains in dollars and volumes. Retailers can cash in on this opportunity with 2 lb bag options for both Envy and Jazz, conventionally and organically. The bag programs this year feature rich colors and see-through window to showcase the luscious colors of the apple as well as shipper units and tote bags.
Scroll back up to watch the full video featuring Angie herself, and keep in touch with us at AndNowUKnow.
