MONTEREY, CA - Like a beacon of light in the produce aisle, organics continue to serve as valuable tools at retail. The Organic Produce Network (OPN) knows this well, and aims to leverage its insights in order to support the industry’s growth. The organization recently released its inaugural State of Organic Produce 2020 report, which provides an overview of how organics performed last year, including data and analysis of organic fresh produce sales at retail.
“Organic produce took center stage in 2020 retail sales. The connection consumers made between their personal health and fresh produce is crystal clear in the data shared in this first-ever report. Organic produce is, and will remain, a key driver of retail sales,” said Tonya Antle, Co-Founder.
The newly published report includes information related to:
- The year-over-year growth of organic fresh produce compared to conventional
- Region-specific organic produce performance
- The top 10 organic produce items (in both sales and volume)
- The percentage change in year-over-year monthly produce sales for both conventional and organic
Additionally, the report contains retailer and wholesaler feedback on last year’s record-breaking sales of organic fresh produce. According to the report, which is available for viewing here, organic produce sales were up 14.2 percent in 2020, leading the industry to surpass a total of $8.5 billion in sales.
In partnership with Category Partners, OPN provides quarterly updates of organic fresh produce sales throughout the year. State of Organic Produce 2020 provides a deeper dive into last year’s sales of leading organic fresh produce items and how they fared compared to their conventional counterparts.
The 68-page report includes commentary from several of the industry’s major trade organizations and associations, showcasing their work in promoting and protecting the integrity of organic fresh produce. In addition to the downloadable version of the report, hard copies are being mailed to nearly 1,000 retailers.
Be sure to check out OPN’s report to see which produce categories took the cake in 2020. As we continue to scour the newswires for the latest updates, keep checking back with ANUK.
