Paul Newstead of Domex Superfresh Growers® Discusses Proprietary Autumn Glory Apple
- by Jessica Donnel
VANCOUVER, BC - In a world where proprietary apple varieties are becoming more and more desired by consumers, Domex Superfresh Growers® Autumn Glory is certainly not getting left behind by the pack. With increased volumes of the flavor-focused apple on the horizon, I spoke with the company’s Director of Business Development, Paul Newstead, about what retailers can expect come next season.
“Autumn Glory is our proprietary apple. This is an exclusive for us,” Paul explains. “It’s made really special because of the flavor—the way it eats.”
Superfresh Growers has been perfecting the growing process for Autumn Glory over the past several seasons, Paul tells me, and looks forward to translating those findings into a better experience for retailers and consumers alike.
“Very soon we’re going to be up to 3 million boxes over the next few years,” he continues. “It’s an apple that we plan on becoming a central part of our sales focus.”
Want to learn more about the company’s plans for Autumn Glory? Watch my full interview with Paul above.