SCOTTSDALE, AZ – Starting early next month, the Produce for Better Health Foundation (PBH) will kick off its highly anticipated annual conference, The Consumer Connection, at the luxurious Omni Resort & Spa at Montelucia in Scottsdale, Arizona.
From April 4 - April 6, the three-day event will offer industry participants a unique opportunity to network with retailers, registered dietitians, and other like-minded individuals to engage in meaningful discussions relating to today’s millennial consumers. PBH bills the Consumer Connection Conference as having “something special for everyone,” bringing high-energy sessions, up-to-date research, and a variety of interactive events all in a casual, easy-going setting.
Some of the key topics that will be addressed during the conference include an overview of PBH’s work and accomplishments in 2015, presentations from the finalists of the Formula 5 Marketing Competition, Employee Health & Wellness Programs, Supermarket RDs Creatively Incorporating the Fruits & Veggies – More Matters® brand and logo in-store, and a keynote presentation focused on new marketing models for creating millennial engagement and increasing your future profits.
This year’s conference will also include a number of workshops and presentations, including an exclusive sponsor and retailer outing, business exchange appointments, chef demonstrations, and presentations from grantees of PBH’s market research grants.
A full agenda can be found by clicking here.
Jeff Fromm, the Millennial Marketing Guy™, will be the keynote speaker for this year’s conference. Although he might not fit the bill as a millennial, his expertise in marketing, consumer trends, and innovation, will prove invaluable to conference attendees. He has spent over 25 years giving marketing consulting advice to dozens of brands, including Whole Foods and Build-a-Bear Workshop, and has published several reports and books on the millennial consumer including “Marketing to Millennials” (2013) and “Millennials with Kids” (2015).
Registration is still available. Supermarket dietitians, retailers, health & wellness managers, and foodservice operators all enjoy complimentary registration and travel. Click the green button below to find out how you can register.
Register for the Consumer Connection Conference
Don’t miss this noteworthy conference from April 4 – 6!
