PORTLAND, OR - We’re always happy to report on new advancements in our industry, especially when it comes in the form of leadership appointments. Pear Bureau Northwest is giving cause for celebration as it announced Jim Morris has joined the organization as the new Marketing Communications Manager.
“I’m excited to combine my broad experience in marketing and communications with my passion for studying consumer behavior, especially during a time of such rapid change,” said Morris. “I’m also proud to represent an industry that is vital to my adopted home in the Pacific Northwest. I feel very much at home here and am honored to join this team.”
With over 12 years of combined retailer and marketing experience, Morris adds significant value to the Pear Bureau Northwest team. Morris recently created and executed omnichannel marketing programs for key accounts and specialty retailers at Keen Footwear, where he worked as the Retail Marketing Manager for three years.
Additionally, Morris’ experience covers many areas in the consumer goods category, and he brings a unique perspective on the retail world to Pear Bureau Northwest.
“We are very pleased to have Jim join our team,” commented Pear Bureau Northwest President and Chief Executive Officer Kevin Moffitt. “His experience will allow us to continue progressing as we enter our 90th year, and I believe he will be a valuable asset to helping our team push boundaries in our promotions at retail as well as our PR and advertising aimed at increasing consumption of fresh pears across the board.”
As Moffitt states in the release, Morris’ cross-section and depth of experience are highly complementary to the organization’s commitment to launching innovative promotions and keeping Northwest pears top of mind for consumers.
Morris earned a B.S. in Technical Journalism, with a minor in Earth Sciences and a specialization in Corporate Communications. He lives in Portland, Oregon, where he pursues photography, hiking, and cycling throughout the region.
Congratulations to Jim Morris as he steps into his exciting new chapter!
