LOS ANGELES, CA - While some of us experienced a 2018 that felt like it was born from the depths of hell (don’t ask), POM Wonderful had a year for the record books! The super premium juice (SPJ) provider had its best-ever sales year in 2018 and in celebration of that fact, are touting a laundry list of other accomplishments.
“Consumers are increasingly looking for healthier options, and POM Wonderful is proud to be the only legacy brand continuing to grow in the super premium juice category,” said Adam Cooper, Vice President, Marketing. “Not only was 2018 our best year ever in sales, but 9 in 10 consumers recognize our brand. POM Wonderful is the most exclusive super premium juice brand, meaning half of POM buyers only buy POM juice when they’re shopping the category.”
As we’ve previously reported, POM debuted two all-new campaigns in 2018. The company said it spent roughly 6 times more than its competitors combined on media, creating such memorable campaigns as the “Dolphin” digital campaign in the summer and “Worry Monsters” in October.
“We are also proud that POM’s 48 oz. 100% Pomegranate Juice is the highest selling item in the food channel under the super premium juice category,” Cooper continued. “This is in part due to our tireless marketing efforts to let people know that we’re THE Antioxidant Superpower, and we can help you get crazy healthy by drinking POM Wonderful.”
Here are a few other major achievements POM noted in its media release:
- 9 in 10 consumers recognize the POM Brand. POM Brand Awareness is at 87%.
- POM’s 48 fl oz 100% Pomegranate Juice has been the highest selling item in the in the food channel under the SPJ category (52 weeks ending 11/4/2018).
- POM is the most exclusive SPJ brand. 50% of buyers only buy POM in the set.
- POM is the only legacy brand contributing dollar growth to the category (6% of dollar sales growth added to SPJ category over 52 weeks ending 11/18/2018).
Congratulations to POM on its banner year—we’ll be watching out for even more throughout 2019!
