SALINAS, CA - Produce Alliance has strengthened its sales force with the addition of produce veteran Bill Bastian, who has joined the team as its new VP of Business Development, Sales.
“As I begin my role as VP of Business Development, Sales, I am getting more energized every day about how my experiences and perspective will be complemented by the strength and expertise of the Produce Alliance organization,” Bill shared with ANUK. “I will be focusing on helping Produce Alliance pursue new avenues of growth, solidify existing relationships, and develop an even more responsive sales team to meet the needs of our evolving industry.”
Bill brings over thirty years of produce know-how, the company said in a release. From owning and running his own produce company, GW Produce, to managing sales functions and serving as a General Manager at Produce Alliance member house LaGrasso Brothers, and most recently serving as Vice President of Sales at a national produce procurement company, he has a vast range of winning produce experiences and leadership prowess.
“We are extremely excited about Bill joining Produce Alliance,” George Melshenker, President & CEO, commented. “He is a stand-up person who is so knowledgeable and well respected in the industry. I am delighted to have Bill represent Produce Alliance to our growers, distributors, and our customers. His experience as a distributor and business developer will help all the components of Produce Alliance."
Produce Alliance said that as it continues to grow and evolve, it looks forward to leveraging all that Bill brings to the table for a collective success.
Congratulations to both Bill and his new team!
