Produce for Better Health Foundation and Duda Farm Fresh Foods Team Up for Have a Plant® Nation Virtual Influencer Event
- by Lilian Diep
ONLINE - As we continue to connect while maintaining safe distances, movers and shakers in our industry are banding together to promote the spread of knowledge and insights via virtual events. One such instance was the Have A Plant® Nation Virtual Influencer Event, put together by Produce for Better Health Foundation (PBH), in which Duda Farm Fresh Foods was a key presenting sponsor.
“The PBH Foundation speaks directly to the consumer with social media influencers, and we are thankful to be able to work with such a valuable resource,” said Nichole Towell, Senior Director of Marketing. “By helping empower these influencers with more fruit and veggie content, we’re able to reach a much broader audience and get the message out to more consumers to increase produce consumption.”
Duda has supported and been involved in PBH’s mission to drive fresh produce consumption from the beginning and, through this partnership, the company has been able to connect with key retail dieticians, foodservice menu developers, and online healthy lifestyle communicators. As a presenting sponsor, Duda had the unique opportunity to interact with fifty-plus VIPs and provided a stimulating culinary session for attendees.
“Have A Plant Nation was informative and excellently executed—one of the best virtual events, in my opinion,” Chef Todd Fisher, Culinary Ambassador at Duda Farm Fresh Foods, commented. “It was a ton of fun! I am so glad to have been a part of it. Thank you to everyone that made it all possible!”
For the month of September, PBH declared a 30-day-long celebration of fruits and vegetables. By proclaiming September as National Fruit & Veggies Month, the organization hoped to inspire consumers to incorporate more fruits and vegetables in their daily intake. To bring this message home—pun intended—PBH hosted its virtual event to inspire the influencer community in their community engagement approach. Held on September 29–30, Have a Plant was planned as the closing celebration for National Fruit & Veggies Month, but plans for more partnership opportunities, Chef Todd says, are a definite possibility.
“I and Duda Farm Fresh Foods look forward to more engaging and interactive events in the future,” Chef Todd said.
With a fresh and fun focus, our industry will continue to rally together during these uncertain times. AndNowUKnow will continue to report on these endeavors, so stay tuned.