BRENTWOOD, MO - The Produce for Better Health Foundation (PBH) is backing its mission through the growth of its leadership team, bringing on vital food and nutrition expertise and strengthening its stakeholder engagement strategies. Emily Holdorf, MS, RD joined the PBH Marketing and Communications team this month as Social Media Community Manager, and Nicole Farris, Industry and Partner Engagement Manager, joined the organization in late August 2021.
Holdorf joins the PBH leadership ring with extensive expertise in the university foodservice sector, having served as the Campus Dietitian for the University of North Carolina-Charlotte and Colgate University while working with Compass Group USA. In this role, Holdorf promoted health and well-being to students, faculty, and staff through sampling events, cooking demonstrations, educational presentations, nutrition counseling, and social media campaigns.
She also holds a Master of Science in Human Nutrition from The University of Alabama and a Bachelor of Science in Dietetics from The State University of New York-Oneonta.
Also strengthening the organization’s stakeholder engagement tactics is Nicole Farris, who was appointed to the role of Industry and Partner Engagement Manager last August. Farris brings experience in project management, business development, and client service. Most notably, she worked in the foodservice industry as a Managing Partner of a national quick-service franchise, where she leveraged her passion for building meaningful relationships, driving efficiencies, and providing an optimal customer experience to create demand and drive sales.
Both of these recent appointments support PBH’s growth as it rolls out new resources this year.
According to a press release, PBH is set to release new consumer behavioral research, broaden its multi-sector stakeholder partnerships, and enhance digital and social media educational platforms building up to National Fruits & Veggies Month this September.
“I am thrilled to welcome these two accomplished professionals onto the PBH Team to further serve the produce industry, key public health stakeholders, and strategic partners alike as we work together to advance PBH’s mission of improving fruit and vegetable consumption in America,” said Wendy Reinhardt Kapsak, MS, RDN, PBH President and Chief Executive Officer. “PBH will leverage the unique strengths these two women bring to our small but mighty team to advance collaborative, creative, and productive partnerships that inspire consumers every single day.”
Huge congrats go out to Emily Holdorf and Nicole Farris as they step into these integral roles within the organization!
