<p><strong>Orlando, FL</strong></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Produce for Kids recently announced that the company will be embracing a new digital strategy to better reach busy shoppers on a year-round basis and during its annual promotional campaigns. The new strategy will include simplified in-store POS displays, a website redesign that includes mobile optimization and more exposure for participating sponsors and retailers, and an aggressive social media strategy.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>A focus group hosted by Produce for Kids this summer showed that moms are interested in quick and easy meals, are very active on their smart phones and are extremely connected to social media. According to a recent study conducted by the Marketing to Moms Coalition, 44 percent of moms use a smartphone for recipes and meal planning.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>“With the rise of the digital era, shoppers are glued to their phones, tablets and laptops, and reaching them is harder than ever,” said Founder and President of Produce for Kids, John Shuman. “With these new initiatives, we’ll be better equipped to reach shoppers during campaigns and year-round to spread the healthy eating message and bring value to our sponsors and retailers.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Produce for Kids will expand online marketing initiatives by redesigning and mobileoptimizing produceforkids.com to enhance and simplify shoppers’ experience. New features on the website will include all new design and functionality, a recipe/ingredient search, meal planning tools, more social media sharing options, more exposure for sponsors and retail partners through dedicated landing pages, and a new educational section on how to pick, store and prepare produce.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.produceforkids.com" target="_new"> Produce for Kids </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
