LEAMINGTON, ONTARIO, CANADA - Earlier this month, we reported that Pure Flavor® was launching a new product: Amora™ mini melons. It seems the brand is already gaining attention, as it recently received the Best Product Promo award at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show.
“We are extremely honored to have been awarded the Best Product Promo award for our new Amora mini melons,” said Tiffany Sabelli, Senior Director of Sales. “We feel that we’ve developed a phenomenal product offering—from variety to branding to packaging—and we’re so glad the industry recognizes its potential for success.”
According to a press release, the trade launch was supported by attention-grabbing displays and graphics, product sampling at the booth, digital promotion assets, and a showcase that highlighted the key benefits of the melon, including its exceptional sweet and juicy flavor and convenient mini size.
Being greenhouse grown allows the melons to offer consistent flavor, quality, and supply all year.
Pure Flavor’s Amora mini melons were selected as the Best Product Promo winner from among over 210 entries into the trade show’s Fresh Ideas showcase. The award was selected by a panel of judges consisting of industry experts and retailers who chose the winners based on innovation, appeal, messaging, and attendee engagement.
As the release went on to note, Pure Flavor will ship its first sold-out supply of Amora mini melons this month and is taking orders for shipments beginning early next year.
“We want to congratulate Pure Flavor for winning Best Produce Promo at the Global Produce & Floral Show this year,” said Kyle McMillan, IFPA’s Director of Trade Shows. “The judges were impressed by their eye-catching shelf display and clever messaging, specifically highlighting the innovative single-serve option as a possible extension of the melon category.”
Congratulations to Pure Flavor on the award!
