Pure Flavor® Debuts New Booth with Special Guest Chef Asha Gomez at PMA Fresh Summit

Fri. October 9th, 2015 - by Jessica Donnel

LEAMINGTON, ON - With PMA Fresh Summit just a few weeks away, Pure Flavor® is gearing up to showcase its new booth and a surprise culinary guest. 

Pure Flavor's Marzanito Tomatoes

Pure Flavor® is calling its own booth #4575 the ultimate Fresh Summit destination. The company’s new, open-concept booth will be just the first step in what will be the start of the company’s brand revitalization project, featuring living plants used to produce greenhouse vegetables, new product concepts, and Atlanta’s renowned Chef Asha Gomez. 

Matt Mastronardi, Chief Marketing Officer, Pure Flavor®

“We are excited to be showcasing our first stage of rebranding at the PMA this year,” says Matt Mastronardi, CMO of Pure Flavor®. “The refreshed new look represents the outside-of-the-box thinking we have set out since day one. It is our commitment to provide innovative products like our Living Lettuce and to find fresh and unique ways to stimulate engaging marketing initiatives for our consumers.” 

Pure Flavor's Living Lettuce

Visitors to Pure Flavor®’s booth will see just how these innovative products got their start, showing the entire growing process from baby plants to final products. They’ll then have the chance to taste inspired apps and hors d’oeuvres from Chef Asha Gomez, and fill up on flavor.

Chef Asha Gomez

“We’re not just bringing packaged products to the booth, we’re bringing an experience!” exclaimed Mastronardi.

According to a press release, Chef Gomez’s restaurant, Spice to Table, was recently listed as one of GQ Magazine’s 25 best new restaurants in America. Gomez is best known for culinary view that blend flavors from South India with those of the Southern U.S..  

At the booth, she will be demonstrating the versatility of Pure Flavor® vegetables using some of the company’s exclusive products, like Living Lettuce and Marzanito™. 

Pure Flavor®