LEAMINGTON, ONTARIO, CANADA - For many consumers—me included—every day feels like National Snack Day! To celebrate shoppers’ love of snacks while emphasizing healthy, flavorful options, Pure Flavor® is hosting a week-long campaign leading up to the official holiday on March 4, which will wrap up at Southeast Produce Council’s (SEPC) Southern Exposure trade show.
“People want to find fresh, new ways to live healthier lifestyles. Snacking is the best place to start,” explained Chris Veillon, Chief Marketing Officer. “As a lifestyle brand, we’re showing how incredibly convenient healthy snacking can be when you have the right ingredients. Leading up to National Snack Day and SEPC’s Southern Exposure this Saturday, March 4, in Orlando, we will be serving up content across all our channels that explores the flavor and nutrition of our products that make it easy to Live Deliciously®.”
Pure Flavor’s content campaign kicked off on February 27 and included an Instagram giveaway, according to a release. The campaign aims to change the conversation around snacks, helping consumers make healthy choices. That includes adding the greenhouse grower’s offerings, such as its Uno Bites™ Nano Cucumbers, Cloud 9® Bite-Sized Fruity Tomatoes, Mini Munchies®, Solara™ Mini Melons, and Alonna™ Canary Melons.
To excite shoppers for National Snack Day, the brand has launched engaging digital content, an Instagram contest, snack board ideas, blogs, an eBook, and a new webpage. Pure Flavor has also created a daily #SnackBracket using Instagram stories to let consumers pick their favorite snack-sized product.
As fresh produce popularity rises, the campaign shows that Pure Flavor is well-positioned to meet the growing demand for healthier snacking options with its year-round ability thanks to its greenhouse-growing techniques. A recent Future Market Insights (FMI) report predicts the global plant-based snack market will grow 8.6 percent from 2022 to 2028, driven by increasing consumer demand for healthier snack options.
“We know that a major shift in eating habits is occurring with more people seeking out fresh and healthy snacks,” said Tiffany Sabelli, Director of Sales. “In late 2020, as part of our Love For Fresh campaign, we surveyed thousands of people across North America, and 70 percent told us they are likely to snack on tomatoes, so it’s clear the produce aisle is becoming snack central. We are proud to grow an impressive variety of snacking tomatoes, cucumbers, and peppers that come in convenient, snack-ready formats to satisfy cravings every day of the year.”
To learn more about how Pure Flavor meets consumer demands, visit booth #1032 at Southern Exposure.
