Ready Pac Foods' AJ Bernstein Talks Fresh Prep'd Soup Kits
- by Jessica Donnel
IRWINDALE, CA - Those mushy, lumped together, refrigerated soups are soon to be a thing of the past, thanks to Ready Pac Foods’ new line of fresh offerings. The company’s Fresh Prep’d Soup Kits put a fresh spin on grab-and-go soups and lunchtime staples, allowing consumers to have a new healthy and filling option, packed to the brim with the veggies that Ready Pac has made its name by providing.
I grabbed Vice President of Marketing Strategy & Operations AJ Bernstein to give me the figurative scoop on what makes this line so special.
“All of these items are packed separately, so that they’re not combined until the moment the consumer is ready to eat it,” AJ tells me about one of her favorite aspects of the Fresh Prep’d line. “So, that means the carrots in the soup still taste, and look, and crunch like a carrot, and the spinach still looks and tastes like spinach—it’s not all kind of glopped together.”
As CEO Tony Sarsam told us on our sister site, Deli Market News, the Fresh Prep’d Soup line includes varieties across the flavor spectrum, including:
- Chicken Noodle
- Chicken Tortilla
- Italian Style Wedding
- Tuscan White Bean
- Asian Inspired Beef
“The other thing that I think is awesome, because I happen to be very familiar with picky eaters, is these are totally customizable,” AJ adds. “So if you open the kit and you don’t like jalapeños—out they go and you make the item without those jalapeños. People can decide how much, or how little—or none—of an item they want to choose to go in.”
Want even more details on Ready Pac’s line of produce-centric soups? Watch my full interview with AJ above, and visit www.readypac.com.