GARDNERS, PA - Rice Fruit Company recently announced the 2023 apple harvest is on our doorstep! The apple grower is poised to exceed expectations once again as it celebrates 110 years in business.
“Every year, the anticipation renews itself, and this new crop is sure to exceed our expectations,” shared Brenda Briggs, Vice President of Sales and Marketing. “We had sufficient rain and sunshine, along with cool summer nights, all leading to beautiful apples with fantastic flavor.”
The company noted it recognizes that every apple season is different and is filled with opportunities and challenges. This year is no exception; with a slightly early start, the Rice Fruit team has begun apple harvest on early varieties and will begin shipping this week. As a company built on the firm belief that one must leave the land better than one found it, Rice Fruit is deeply invested in reducing its ecological footprint.
With over a century of experience in the fruit industry, the Rice Fruit team takes immense pride in its journey of progress, incorporating cutting-edge technologies while preserving its cherished heritage.
“By embracing innovative practices and prioritizing eco-conscious solutions, we are ensuring the health of both our apples and the environment,” shared Briggs. “Our steadfast commitment to becoming carbon-neutral further cements our position as a responsible steward of the environment. We have been concentrating on this for a long time and are committed to furthering our knowledge and practices.”
With a long history of utilizing Integrated Pest Management programs, the company’s grower partners effectively monitor pest pressure and eliminate unnecessary pass-throughs. Launching its pollinator garden this spring was another way to foster biodiversity and support vital pollinators, safeguarding the ecosystem that sustains their orchards. Rice Fruit Company has also incorporated renewable energy sources into its operations, like the solar-panel roof at its main packing facility.
This year’s apple harvest promises an abundance of fruit with an impressive crop size that will undoubtedly delight retailers, category managers, and wholesale distributors. The exceptional fruit quality makes Rice Fruit Company's apples stand out from the crowd, ensuring consumer satisfaction and repeat business.
Rice Fruit Company will begin shipping their early apple varieties: Gala, Ginger Gold, and Honeycrisp, to seize the opportunity for first-to-market promotions. These high-flavor varieties offer the perfect opportunity for retailers and distributors to capitalize on the excitement surrounding the start of the apple season.
Check back often to ANUK for more seasonal updates.
