River Fresh Farms Announces Lisa Robyn as New Sales Lead

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Mon. March 28th, 2016 - by Jessica Donnel

SALINAS, CA - River Fresh Farms disclosed today the addition of veteran, Lisa Robyn, to lead its sales team.

Lisa Robyn, Sales, River Fresh Farms“I’m excited to join the River Fresh Farms team to provide a flexible, responsive link between buyers and the year-round, fresh produce they are looking for,” said Lisa Robyn in a press release.

Robyn’s industry expertise comes from past positions in roles such as procurement and marketing manager, sales liaison, and product manager for a number of large-sized foodservice and retail distributors including Alpha Fresh Marketing and Danaco Solutions.

Vince Ballesteros, CEO, River Fresh Farms

“I worked with Lisa for 15 years at a major fresh produce processor. She brings vast agricultural experience, in-depth knowledge of industry trends and a dedicated work ethic to our company,” announced company CEO, Vince Ballesteros.

Robyn brings over three decades of agricultural experience in Salinas Valley and Sacramento to River Fresh Farms. The company touts that Robyn’s specialties include produce forecast monitoring, industry relations, and consolidation of purchase and transportation for faster produce delivery.

“As River Fresh Farms continues to expand, she will ensure customers have access to a consistent year-round, single-source supply of quality produce,” continued Ballesteros.

River Fresh says it brought Robyn to the team to work directly with buyers, and remains confident in her ability to form strategic future partnerships in a continued effort to support company growth.

“With the distinct needs of each customer, our goal is to customize service and provide direct access to our dedicated family of domestic and international growers. We’re making it easy to get from field to market, faster,” said Robyn.

Find out more about grower-shipper River Fresh Farms at riverfreshfarms.com, and stay tuned to AndNowUKnow for more industry news.

River Fresh Farms