Robinson Fresh Adds Green Giant Fresh Asparagus
- by Jordan Okumura
EDEN PRAIRIE, MN – Robinson Fresh® has added Green Giant™ Fresh asparagus to its lineup of consumer brands.
“Robinson Fresh® is proud to take part in bringing fresh, new asparagus options to our client base,” said Michael Castagnetto, Director of Global Sourcing at Robinson Fresh. “The Green Giant™ brand represents fresh, high-quality products that consumers can depend on.”
This addition is a result of the collaborative success of the introduction of Green Giant™ Fresh avocados in May of last year.
“Asparagus is one of the fastest growing fresh vegetable categories and is an essential part of our full line of Green Giant™ Fresh products,” said Jamie Strachan, CEO at Green Giant™ Fresh. “Robinson Fresh’s category leadership combined with our Green Giant retail support programs will put our customers in position to consistently outpace the rest of the market.”
Green Giant™ Fresh supports the asparagus category through value-added services like category management, brand support as well as comprehensive advertising and promotional campaigns, according to a press release.
Green Giant™ Fresh asparagus is offered in bulk packaging in club and retail boxes, as well as tags, wraps and poly bags to provide easy packaging options for convenience-driven consumers.
Like the Green Giant™ Fresh avocado program, the bagged asparagus options will also feature Box Tops for Education™ coupons. Green Giant™ Fresh is the only fresh produce brand to feature the nation’s #1 school fundraising program.