Robinson Fresh Adds Green Giant Fresh Asparagus

Wed. August 27th, 2014 - by Jordan Okumura

EDEN PRAIRIE, MN – Robinson Fresh® has added Green Giant™ Fresh asparagus to its lineup of consumer brands.“Robinson Fresh® is proud to take part in bringing fresh, new asparagus options to our client base,” said Michael Castagnetto, Director of Global Sourcing at Robinson Fresh.  “The Green Giant™ brand represents fresh, high-quality products that consumers can depend on.”

This addition is a result of the collaborative success of the introduction of Green Giant™ Fresh avocados in May of last year.

Robinson Fresh Adds Green Giant Fresh Asparagus “Asparagus is one of the fastest growing fresh vegetable categories and is an essential part of our full line of Green Giant™ Fresh products,” said Jamie Strachan, CEO at Green Giant™ Fresh.  “Robinson Fresh’s category leadership combined with our Green Giant retail support programs will put our customers in position to consistently outpace the rest of the market.”

Green Giant™ Fresh supports the asparagus category through value-added services like category management, brand support as well as comprehensive advertising and promotional campaigns, according to a press release.

Green Giant™ Fresh asparagus is offered in bulk packaging in club and retail boxes, as well as tags, wraps and poly bags to provide easy packaging options for convenience-driven consumers.

Like the Green Giant™ Fresh avocado program, the bagged asparagus options will also feature Box Tops for Education™ coupons.  Green Giant™ Fresh is the only fresh produce brand to feature the nation’s #1 school fundraising program.

Robinson Fresh

Green Giant Fresh