CHICAGO, IL - Though we often laud quite a few produce power players as jacks of all trades, RSM is in its own category as a solutions provider of all produce trades. If you found yourself touring the virtual halls of United Fresh LIVE!, you probably came face-to-face with some of RSM’s services, as the team was out in full force to discuss its new and staple innovations.
I caught up with a few members of the RSM team on the United Fresh LIVE! show floor to learn all about what RSM has in the solutions pipeline, including its three new Microsoft Power Apps.
“It’s an interesting time in our industry when we are all faced with the same issue at the same time, but that’s what COVID-19 has done. The Microsoft Power Platform enables us to quickly respond to a changing landscape, and we are happy to offer these three Power Apps to United Fresh participants free of charge,” George Casey, Microsoft Innovation Leader, shared with me.
The Power Apps probably sound familiar to those attendees who sat in on RSM’s Power Hour titled, “Protecting Your People Going Forward.” The three new apps include the Curbside Pickup App, the Working/Shopping Distance App, and the Cleanliness App.
“RSM was able to leverage United Fresh’s dedicated Power Hours to create valuable content and have relevant discussions around issues and challenges facing the industry,” George continued. “During our Power Hour, we touched on topics like food safety and traceability, companies’ data security, Microsoft solutions for the produce industry, and the state of our industry as a whole during COVID-19 and beyond.”
In addition to debuting the new apps, RSM also took advantage of United Fresh LIVE!’s digital format by developing a product technology video gallery for attendees. This gallery covers everything from grower accounting, trade promotions management, and supply chain management to food safety, traceability, and cybersecurity. Each video is designed to help possible produce partners gain some familiarity with RSM and glean insights into topics that are front of mind for the industry.
“As a technology provider, we offer a lot of solutions for the produce industry. Sometimes it’s difficult to determine which solution is right for a company at a given time. However, by moving the Untied Fresh expo to this virtual platform, it allowed folks to ‘visit’ or tour around all of our offerings,” Christian Winzeler, Director, told me. “The new format added a level of flexibility to interact with attendees that has never been there before. This helped us broaden our audience and have in-depth discussions around the opportunities for companies in the produce industry. Kudos to United Fresh for pivoting from a live event to a virtual show in just a couple of months!”
As the produce industry continues to respond to today’s challenges with innovation, AndNowUKnow will continue to bring you the latest.
