<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Pleasanton, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">2.22.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Safeway has announced that the success of its Just For U digital program may allow the company to end print ads in the US.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Steve Burd, Chariman and CEO discussed financial results for the year and fourth quarter ending Dec. 29 in a conference call with analysts. He noted that Safeway’s health and wellness initiative should be launched by mid-year.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Burd said that Just For U program may allow the chain to pull back on promotional print spending by the end of the year, pointing to the public’s increased affinity for all things digital and personalized.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Net income rose 13.1% to $244 million for the 16-week quarter, and sales rose by 1.3% to $13.8 billion.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">For the full year, net income climbed 15.4% to $596.5 million, while sales rose 1.3% to $44.2 billion.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Included in the results were sales or closures of Genuardi’s stores, lowering net income by $9.6 million for the quarter and $31.9 million for the year. Also included were the benefits of legal settlements.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.safeway.com/IFL/Grocery/Home" target="_new">Safeway </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
