VERO BEACH, FL – In the above video, Kim Flores, Director of Marketing for Seald Sweet, discusses the company’s Growing Forward & Giving Back initiative. In terms of Growing Forward, Seald Sweet is responding to consumer needs, following trends in the U.S. market, meeting the core competencies within its group of companies with commodities like pears and grapes as well as making investments in those categories.
One of the key components of Growing Forward is the launch of Seald Sweet’s new brand of sweet varieties of mandarins, Mandarina’s™. This new brand has been marketed and branded to appeal to kids with high graphic and colorful packaging to help increase the consumption of fresh fruits and vegetables among children. For Giving Back, the company has also been able to tie this new brand in with the National Breast Cancer Foundation to give back to a good cause.
