REIDSVILLE, GA - Onions and football are a match made in heaven. Why, you ask? Because the two have come together in a unique partnership that is sure to elevate tailgates all season long. In a new NIL brand partnership, Shuman Farms has teamed up with Georgia quarterback Stetson Bennett.
“We are so impressed with Stetson’s hard work and determination that has led to his success on and off the football field,” said John Shuman, President and Chief Executive Officer of Shuman Farms. “He also grew up in South Georgia, not too far from where we are in Reidsville, so we thought it was a natural fit to partner with him.”
With a focus on game-day tailgating, Bennett will be promoting Shuman Farms and its premium sweet onions on his social media channels, the organization’s digital platforms, and on in-store point of sale materials, according to a press release. The partnership will continue throughout the college football season.
With an impressive track record, Bennett led Georgia to the team’s first national title in 41 years. His remarkable story of perseverance and his infectious personality have made him one of the most popular players in the country, the release stated. This year, he is in the top 10 of all college quarterbacks for passing yards, completion percentage, and yards per attempt.
“Sweet onions are sweet, mild, and versatile, making them the perfect staple at any tailgate,” continued Shuman. “We know consumers use them to top their burgers, brats, and hot dogs. They are also great in dips and of course make the most delicious onion rings. We’re looking forward to watching Stetson this season and are thrilled to have this opportunity to work with him.”
More information about Shuman Farms and Stetson Bennett’s partnership can be found here.
ANUK is a huge fan of partnerships like this one, so we will continue to report.
