SiCar Farms VP of Sales Dan Edmeier Gives the Scoop on New Branding
- by Jessica Donnel
HOLLYWOOD, FL - With the goal of better communicating its diverse commodities, the company formerly known as Limex SiCar has announced a new name and brand, “SiCar Farms.” I spoke with Dan Edmeier, the company’s Vice President of Sales, about what brought on the exciting new change.
“SiCar Farms comes from the initials of the current owners, formerly known as Limex Sicar,” Dan tells me. While the company primarily does limes, he says the new branding better reflects the inclusion of the company’s tropical offerings, including papaya, mangos, jicama, coconuts, and more.
“SiCar Farms is a vertically integrated grower/shipper marketing mostly our own products,” added Dan in a release issued by SiCar Farms. “We wanted to establish uniformity in our marketing strategy which more accurately reflects everything we do from planting, harvesting, food safety, sales and distribution and everything in between.”
Essentially, the new brand better identifies the mission of the company as a grower, Dan continued in the statement. “In the current environment, retailers are looking to get closer to the grower. We fit that bill as a service-oriented growing operation. Many buyers know us from the lime trade and we’re pleased to offer them other items from our farms as well.”
Dan tells me that the company has built greenhouses in Colima, Mexico, with the first crop of tomatoes showing up at the end of this past March. To learn more about the company and its new brand, watch my full interview with Dan above.