SAN FRANCISCO, CA - Looking outside it might not feel like fall is right around the corner, but seeing what tasty potato recipes are in store for Fresh Solutions Network in the next few months it's hard not to wish I could press fast forward. Fresh Solutions Network has a cornucopia of fall promotions in the works for its Side Delights® brand, perfectly designed for shoppers who will be cooking and entertaining during this busy food-centric season.
“Shoppers are always looking for recipes for seasonal occasions, especially during the fall with Halloween and Thanksgiving kicking off the holidays,” said Kathleen Triou, President and CEO.
Thanksgiving is obviously one of the biggest fall holidays for food, and, according to the NPD group, the potato is the most commonly served item at Thanksgiving meals in the U.S. Fresh Solutions Network also noted that in the coming months, 69 percent of Americans plan to celebrate Halloween, while one-third of Americans plan to throw or attend a Halloween party.
So, how can retailers pull in those potato-hungry shoppers to their displays? According to a press release, Side Delights’ monthly themed merchandisers and coordinating point-of-purchase signs will attract shoppers and increase retail potato sales.
Side Delights 2017 program features the following monthly promotions:
- September: “Dinner in 23 Minutes. Seriously!” Back to school recipe promotion
- October: “So Good It's Scary” Halloween promotion
- November: “Mash It Like You Mean It” Thanksgiving promotion
And it's not just the holidays that have consumers’ stomaches growling for potatoes. This year, Side Delights® has also added a Baseball/World Series promotion to capture those looking to entertain around sporting events at games and at home. According to Nielsen, the World Series was the 4th most watched television show in 2016, with over 40 million viewers, making it another prime reason for shoppers to get creative with their potato recipes.
“This year, in addition to the traditional holidays, we are excited to launch our baseball season and World Series promotion–a great option for cities with teams in the play-offs, or any place where people get together to celebrate and watch the games,” added Triou. “Side Delights seasonal programming increases sales for America’s #1 favorite vegetable all year long.”
Are you hungry yet? Check out www.sidedelights.com to learn more about Fresh Solutions Network’s entire line of convenient potato products.
