Square Roots Launches All-New Salad Mixes; Tobias Peggs and Raji Margolin Comment
- by Anne Allen
NEW YORK, NY - There is one thing that I have never heard someone object to: convenience. As the packaged salad and greens category hits $8.1 billion, Square Roots, an urban indoor farming company, has entered the sector with a lineup of salad mixes that combine healthy microgreens and baby leaves to provide shoppers with an easy value-added option to boost their eating habits.
“The greatest way that Square Roots can make a difference is to make locally grown, nutritious food available to millions of people in cities across America,” said Tobias Peggs, Co-Founder and Chief Executive Officer. “We’re using technology and data to connect food, farmers, and consumers in new ways, propelling Square Roots to ultimately create an ecosystem where local food can be accessibly grown at a global scale, all year round.”
According to data tracker SPINS, the packaged salad and greens market has grown 10 percent over the past 52-week period, making Square Roots’ recent launch all the more pivotal to its expansion as a company.
The 3.75 oz salad mixes will make their debut on shelves this month, a press release noted, and are grown at the supplier’s new farm in Grand Rapids, Michigan. Square Roots’ Michigan-based farm design is easily configured for both vertical- and horizontal-stacked growing formats, creating a unique capability that allows the company to grow a wide range of crops to meet local market needs.
New Square Roots Salad Mixes include:
- Spring Mix – a nutrient-packed, bright salad. Made with a refreshing blend of kale, mizuna, and tatsoi microgreens with crisp baby lettuce leaves, it is delicious on its own or as an extra crunch on a sandwich or salad
- Super Mix – a nutrient-packed, robust salad. Made with a hearty blend of broccoli, kale, and cabbage microgreens with crunchy tatsoi leaves it is perfect on its own or as an extra burst of flavor on a sandwich or salad
“Our new salad mixes disrupt a category that has seen little innovation, while consumers are seeking simple ideas to make eating healthy easier and more convenient,” said Raji Margolin, Executive Vice President of Sales and Marketing. “Square Roots is accelerating our retail presence to meet the increased demand we are seeing for our produce from both consumers and customers. We’ve been able to differentiate ourselves in the market by responsibly growing our local produce without pesticides or GMOs, providing long-lasting freshness, and giving consumers 100 percent traceability to learn about the journey of their food.”
This new launch comes following the debut of the company’s expanded herbs range earlier this year, which includes cilantro, dill, and parsley that are also grown Square Roots’ climate controlled local farms in New York and Michigan.
Currently, Square Roots products are available in over 200 stores nationwide including Whole Foods Market, Fresh Thyme Market, FreshDirect, Meijer’s market format stores, Morton Williams, and D&W Fresh Market. All of the company’s produce comes in 100 percent-recycled and 100 percent-recyclable packaging.
What will be Square Roots’ next move as it looks to expand its reach in the indoor growing sector? AndNowUKnow will bring you the latest.