WENATCHEE, WA - The adage “it's not what's on the outside, but what's on the inside” may ring true for a lot of things, but walk down the produce aisle and you see that the packaging does make a difference. Especially with today’s earth-conscious consumers seeking organic, local, or sustainable products. Starr Ranch Growers knows that the packaging is just as important as the great-tasting produce on the inside, so when the company decided to extend its sustainability program, I was all ears.
“Corrugated cardboard boxes are easy to recycle, and the boxes can be folded and stored for later use,” said Krista Beckstead, Marketing and Brand Specialist. “We want to provide the best quality product in a sustainable manner. This package is a good solution for the supply chain.”
Starr Ranch is ditching its plastic clam shell in favor of a more sustainable solution, eliminating the use of plastics, which only get recycled at a rate of nine percent. The attractive design utilizes little windows to let shoppers peek inside, maximizing product visibility while still protecting the precious produce. According to a press release, the new sustainable packaging is part of the company’s controlled trial for its organic Fuji apples. The next phase of the rollout will be creating packaging for all its organic varieties.
Will more cardboard packages spring up in the grocery aisle? Keep reading ANUK as we bring more sustainability to the forefront.
